First, quality is is very important. Sure you’ll have to order a large quantity of the item of your choosing for a tradeshow, but don’t skimp out. Give out a product that you would want to receive if you were in your recipients’ shoes. Distribute something that you feel comfortable putting your corporate identity on. Something as simple as a pen can be memorable, if it is unique. Also, investigate that pen that you’ve chosen as a giveaway. Is it something the tradeshow public can use at the event while walking the floor? Will it run out of ink in a matter of minutes? Does it look like a giveaway that someone would like to have? Ask yourself these questions before you order the giveaway.
Next, you always need to use common sense. Perhaps your organization is a fitness club targeted at women of all ages. You may consider sticky notes in pale pink or lavender to hand out to the women who stop by your booth in the effort to show a feminine yet funky touch to your gym’s services. Not a bad idea. However, if you are a software company that provides technology products to engineering firms, pink sticky notes will probably not be an ideal giveaway product – they are too cutesy and aren’t professional enough to market your organization and its software.
When presenting at a tradeshow, you know you’ll end up getting some audience members who may not be in the demographic you are targeting or who might not have any use for your company at the moment. That’s okay. Every person at the show is an advertiser of sorts. Be courteous to everyone you meet because you never know when that man that you didn’t want to give that baseball cap to might pick up the phone to order something out of your catalog. The woman in the gray suit took one of your pens and you figured to yourself that that was one less promo item in your inventory. What you didn’t realize as you stood at your booth was that she referred you (and your pen) to a client of hers that has been trying to find a company like yours with the services you provide.