Social Media Business Investments

By | 2018-03-18T20:27:53+00:00 March 18th, 2018|Marketing|

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As [...]

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Consistent Branding is Crucial

By | 2018-03-18T16:56:54+00:00 January 18th, 2016|Branding|

Consistent branding is a crucial component of brand messaging, from your logo and color choices to your website and social media presence to printed collateral and other marketing materials. If you don’t pay attention to the messages you’re sending audiences across all these various mediums and platforms, you can quickly create a disjointed, confusing, and [...]

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How to Run a Social Referral Program

By | 2018-03-18T17:00:21+00:00 January 18th, 2016|Business to Business|

In the world of customer referrals, creating a vibrant social referral program can be a serious strategic advantage for your business. Social referral programs can help you increase your visibility, boost sales, and improve your reputation through word-of-mouth marketing. Social referral programs are so valuable and effective because of the role that social media [...]

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Ways to Make the Most of Your Marketing Budget

By | 2018-03-18T17:05:42+00:00 January 17th, 2016|Marketing|

A critical element to any successful small business is developing an effective marketing plan. While larger businesses have the ability to invest massive amounts of resources into their marketing efforts, most small businesses don't have that luxury. The key for smaller businesses is to figure out how to get the most bang for their marketing buck. [...]

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You Inherited a New Sales Contact – What to Do..

By | 2018-03-18T16:15:58+00:00 January 17th, 2016|Business to Business|

So you’ve inherited a new contact – maybe you inherited the family business or another sales employee handed their contact list to you when moving on to a new opportunity – and now you need to get started working with them. It’s essential to get your interactions started on the right foot, and that [...]

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Branding Basics: What is Branding Anyway?

By | 2018-03-18T16:36:50+00:00 January 2nd, 2016|Branding|

Branding encompasses the entire “feel” associated with your company. It’s expressed in your every communication: the way the phone is answered, the look of your printed materials and website and how you network in the community. It’s your company’s reputation within your particular marketplace. It’s an implied promise made to your customers that helps build [...]

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Manage Your Reputation – 5 Easy Ways

By | 2018-03-18T16:49:52+00:00 January 2nd, 2016|Business to Business|

Whether it’s word of mouth or internet reviews, your business’s reputation is important, and managing that reputation can be the key to bringing in new customers. But how can you manage that reputation when you’ve got a business to run? Managing your business’s reputation can be a challenge, but here are a few tips [...]

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Let’s Table This Information!

By | 2018-03-18T17:14:01+00:00 December 21st, 2015|Table Tent Advertising|

It is getting to be a lot like Winter. With events, festivals, concerts, cook-off’s, and hundreds of other publicity intensive programs happening, there are a few really good promotional items that sell at this time of year. One of these is the venerable Table Tent (item #6100). This commonly seen product advertises everything from beer [...]

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6 Tips for Maximizing Your Market Niche

By | 2018-03-18T17:27:35+00:00 October 27th, 2015|Marketing|

Your customers work in competitive markets, and focusing on your most important markets can help you tailor your sales pitch to your customers. Whether you focus on one market or a few, these simple tips can help you sell to your customers in a wide variety of markets, from education to manufacturing. 1. Do [...]

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Small Business Marketing Strategies for Tacking Larger Competitors

By | 2018-03-18T17:26:32+00:00 October 21st, 2015|Marketing|

One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace. And yet some small business owners do it very successfully. How? There are some generally accepted strategies [...]

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