free advertising

OBTAINING FREE ADVERTISING!

“Tricks of the Trade” We’ve Used to Get a Lot of Free Ads

Published 1991 by Mascor Publishing, Silver Spring, Maryland

Free advertising is any message that goes out to prospective buyers without cost to you! There are lots of ways to get others to spread the word about what you offer! Try these methods; and you’ll get lot of free ads; which mean more responses and more orders!

1. Advertising Specials: If a magazine offers a “two for one” ...

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Business

Small Business Marketing Strategies for Tacking Larger Competitors

One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and who are better established in the marketplace.

And yet some small business owners do it very successfully. How?

There are some generally accepted strategies to use when competing against larger, more established competitors. These strategies have been used successfully by companies of all sizes to ...

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questions

6 Tips for Maximizing Your Market Niche

Your customers work in competitive markets, and focusing on your most important markets can help you tailor your sales pitch to your customers. Whether you focus on one market or a few, these simple tips can help you sell to your customers in a wide variety of markets, from education to manufacturing.

1. Do your research.
If you know more about the market you’re selling to, you can get a better idea of what to suggest and ...

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Branding

What is Branding Anyway?

Branding encompasses the entire “feel” associated with your company. It’s expressed in your every communication: the way the phone is answered, the look of your printed materials and website and how you network in the community. It’s your company’s reputation within your particular marketplace. It’s an implied promise made to your customers that helps build trust, confidence and loyalty.

For a small business, the brand is inextricably linked to the owner. It represents your values, expertise and personality. To ...

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0164-RETRO-APPLE-ORCHARD-DESIGN-01

Consistent Branding is Crucial

Consistent branding is a crucial component of brand messaging, from your logo and color choices to your website and social media presence to printed collateral and other marketing materials.

If you don’t pay attention to the messages you’re sending audiences across all these various mediums and platforms, you can quickly create a disjointed, confusing, and ultimately forgettable brand identity.

Consistency matters when it comes to branding; here are three reasons why.

1. Create a stronger sense of identity

With a more consistent message across ...

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labels

Get the most out of advertisng with Food & Beverage Labels

In medieval times in Europe, bread was given identifying marks by the baker before being sold or traded. These marks ensured that bakers were maintaining quality standards in breadmaking, and also helped regulate the price of bread. Early regulators oversaw the quality and sale prices of bread to prevent bakers from extorting high prices from the population, most of whom depended upon bread as a staple food. In fact, a British Parliamentary statute required that every baker have a distinctive ...

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sales manager

Be Your Own Sales Manager

In the mobile electronics business the owner wears many hats. Accountant, buyer, manager, installer, salesperson plus you probably sweep the place out at night. But as we all know nothing happens till someone sells something. So the strongest part of any business is its sales staff. In smaller shops it may be only you or the counter person might do double duty as a salesperson. However it’s done, building a strong sales force will often be the difference ...

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desk items

How To Make Your Online Business Progressive

This article is all about internet marketing, using the power of internet, a business owner can gain profits and be ahead of the competitors. Internet marketing is used to increase income and promote your own product in different sites. Internet marketing involves selling your product through email messages, as long as you have your own computer with an internet connection you can start working on your business. Negotiating with different clients via email is much easier, faster and hassle free. ...

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man with phone

Developing A Strategy For Real Estate Mobile Marketing

Realtors are constantly seeking new ways to control business costs, in a slow market. Placing print advertisements, and printing up fliers to leave at listings, may eat a sizable portion of a realtor’s budget. Fortunately, real estate mobile marketing, as part of an overall digital strategy, provides a no-paper, low-cost avenue for reaching potential clients. This type of marketing also helps realtors to be more proactive with advertising, rather than reactive.

Mobile marketing is defined as communicating with customers via a ...

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signs

Outdoor Signs Make an Effective Marketing Tool

Outdoor Signs are an effective marketing tool. There are many types of signs to choose from.  Economy Corrugated Signs are suitable for outdoor use and are very economical.

Popular markets
include political groups, service industries and special causes.  Signs are effective in the sense that they attract the attention of the people in large numbers. It helps to attract the potential audience. The most important thing about a beautifully designed sign is that it has to be placed in the right ...

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